Search Engine Optimization (SEO)
 Okay ... you've already built a good
looking web site, with pages and pages of helpful and useful
information.
There's only one problem: no one's
coming to your site! Or worse ... you can't find your site in any of
the major search engines!! Or at least not without searching for
your business or domain name.
But what if people don't know your
business or domain name?
That's what Search Engine
Optimization (SEO) is all about: designing and developing your web
pages with the search engines and your customers in mind, so that
the people that are looking for your products and services, in the
markets in which you want to be active, can easily find your web
site.
Search engine marketing has come a
long way in recent years, and it is no longer a task you can just
hand off to a graphic designer or computer "geek" that has NOT had
the right training.
The only way to successfully market
your products and services on the Internet is to:
- Design a search engine friendly
site
If your web site is not specifically designed for search engine
visibility, you stand little chance of making it to the top of
the search engine results pages (SERPs). In fact, inadvertently
using search engine UNfriendly design elements can not only
guarantee you won't get found, but could even get you KICKED OUT
of the search engines!
- Create pages specifically
designed and written to target the markets you want to sell to
How many web sites have you seen where everything is centered
down the middle of the page, and you have to scroll 4, 5, 6
times or more to read about everything the business offers, all
on one page?! To succeed in search engine marketing, your web
pages need to be highly focused on what you're selling and who
you want to sell to. The more you try to accomplish on a single
web page, the less successful you are likely to be.
- Write and optimize your web
pages to focus on the language your customers are likely to use
at the search engines.
Learn exactly what search terms your customers are using
when searching for your products at the search engines. Don't use
marketing hype or other terms originated by your marketing
department. Of course it sounds better from an auto dealer's
perspective to sell "pre-owned vehicles", but you can be sure
that dealer's best sales prospects are searching for "used cars"
and "used trucks" at the search engines! Don't guess what your
customers are searching for! If you don't know, find out for
sure or seek professional help.
- Make sure your carefully
chosen search phrases are used in all the right places
Did you know that there are at least 10 different places
your search phrases need to appear on a page in order to
generate top search engine visibility?! And only 2 of these
places have anything to do with over-used and under effective
"meta-tags"! Find out exactly how to use your carefully chosen
search phrases, or seek professional help!
- Buy or develop a well-crafted
linking strategy
If you've done everything right up to this point, but do not
have a good linking strategy, it is unlikely your page will
reach page one of the search engines, especially in large or
highly competitive markets. Know who the "players" are in your
industry and get links from them or high traffic web sites and
business directories that already enjoy top search engine
visibility and traffic! Links from a local craft shop or family
web site will not help you get found if you're selling real
estate! BEWARE! A linking strategy alone is NOT enough!
Watch out for companies that will "submit your web site to
thousands of search engines and directories". If your web pages
are NOT professionally optimized, all the links in
the world will not help! Additionally, if you get any traffic,
it will be non-targeted traffic, using up your server resources
and slowing down your web site for visitors that have a sincere
interest in your products!!
ExploreSEO, through
ExploreWisconsin.com, has the experience, tools and proven track
record that YOU need to get your business found on the Internet!
Every web page we optimize, whether on
your server or ours, features:
- Professional search term
analysis
Tell us the products and services you want to sell, and we'll
use our proven methods to determine the search phrase YOUR
CUSTOMERS use most at major search engines like Google, Yahoo,
MSN and AOL.
- Search term placement
Tell us the markets you want to reach, and we'll make sure your
search terms are placed where they NEED TO BE in order to
generate top search engine visibility and traffic.
- Professionally written sales
copy
We can also take your existing sales copy and re-write it so
that it is fully optimized for optimum results.
- Proven linking strategy
We'll help put together a linking strategy that will help your
business succeed online in TWO ways:
- We'll give you the links
that are necessary to generate top page rank, visibility and
traffic from the major search engines
- Our links will open your
business to the 1/2 million plus visitors we get at
ExploreWisconsin.com every month!
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